I build brands through
strategy, storytelling, and impact.
Hi! I'm Maxime
I’m a Brand Marketing & Communication Manager with international experience across North America and Europe, working at the intersection of brand strategy, integrated marketing, and communication.
From leading national media campaigns in the U.S. to delivering global PR and influencer events, I focus on creating cohesive brand narratives that perform across every touchpoint: from awareness to engagement.
I’ve worked with global brands such as Club Med and L’Oréal, translating brand platforms into market-relevant strategies while preserving consistency, meaning, and long-term value. I’m driven by projects that combine creativity, structure, and purpose.
Professional Journey
Club Med
Brand & CSR Marketing Manager
Miami, USA & Montréal, Canada I April 2024 - Today
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Adapted and deployed Club Med’s global brand strategy for the North American market (U.S.A, Canada, Mexico), reinforcing its premium, family-friendly, and all-inclusive heritage positioning.
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Directed U.S. brand media strategy & campaigns in collaboration with a media agency, leading 20+ national awareness and consideration campaigns and one city-specific campaign, with audience-targeted planning and creative direction. (105M+ impressions delivered)
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Coordinated full-funnel communication across all touchpoints to ensure consistent brand identity and storytelling: PR, social media, influencers, content, CRM, website, product marketing, resort animation, and trade marketing. (50+ communication kits delivered)
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Developed a 360° strategy for the “Happy to Care” sustainability program across all communication channels. (generated 250M+ impressions in PR and organic coverage)
L'Oréal, Biotherm
International Communication Event & PR Project Manager
Assistant International Communication Project Manager
Paris France I January 2023 - October 2023
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Directed a 3-day global PR & influencer event 'The Blue Beauty Rendez-Vous' with 100 VIP guests from 10 markets and managing a €1M budget. (2.5M reach, 170K engagement, 6M video views, 29 influencer branded content assets created)
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Created and distributed 6 press releases and developed content for brand and product launch campaigns.
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Led the World Ocean Day internal and influencer event, including a beach cleanup activation with 130 participants, and contributed to Biotherm’s global sustainability communication strategy.
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Assisted in developing content assets and PR toolkits for 2 new global ambassadors and Biotherm’s IMOCA sponsorship at The Ocean Race 2023.
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Co-led spokesperson announcement campaign strategy (+3% social engagement).
Decathlon
Regional Social Media Manager
Brittany, France I May 2021 - September 2021
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Led the design and execution of a regional social media strategy for 8 stores, enhancing local engagement and brand consistency.
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Conducted competitor analysis and prepared performance reports, while monitoring KPIs.
